Global franchisees from the award-winning company convene to discuss tools to further empower their business.
Marbella, Spain was the setting for the 34th annual Helen Doron Master Franchisor Conference, which took place April 2-5, 2019. How does a successful global educational franchise business continue to expand and unleash student, teacher and franchisee potential? By getting the most out of all available sales, marketing and pedagogic tools and sharing best practices to maximize the potential of a powerful global brand. Participants from over 30 countries, and a wide variety of presenters, break-out sessions and team-building activities set the ground for a dynamic and motivating conference.
Recently awarded Best Children’s & Education Franchise Helen Doron Educational Group is now acknowledged as best in its category internationally.
CEO and Founder Helen Doron commented, “Now that we are globally recognized as leaders in our field for pedagogic excellence, as well as for the excellent tools we provide our business network, our focus is on leveraging our powerful and abundant resources to bring out the best in our existing franchise community, as well as forge ahead in new directions.”
Welcoming remarks were delivered by Cristóbal Garre, Councillor for the Department of Economic Development from Marbella Town Hall, joined by Ángela Sánchez, Master Franchisor for Andalucía, Extremadura and Murcia Spain, and Helen Doron, CEO and Founder of Helen Educational Group.
The franchise’s newest programme, Alphaboat, was presented pre-launch to an eager audience. Created for children ages 5-8, Alphaboat, like all of the Helen Doron programmes, makes learning fun and effortless through clever, action-packed stories, songs, and activities taught by world-class teachers trained in the original Helen Doron methodology.
Milestone awards were presented to a number of Master Franchisors, commemorating 20, 15 and 10-year anniversaries with the company. Those celebrating 20 years include: Armin Ritschny – South Bavaria, Germany and Joanna Cesarz-Krzystanek – Tychy, Poland. Celebrating 15 years as Helen Doron Master Franchisors are: Birgit Mueller-Kirschner -North Bavaria, Germany; Szilvia Meszaros, National Franchisor for Hungary; Marzena Lata – Lublin, Poland; Ekaterina Kozakova -St. Petersburg, Russia and Vera Chub & Tatyana Popova- Odessa, Ukraine. 10-year anniversary recognition went to: Danijela Haralovic- National Franchisor for Croatia; Monica Carpio & Veronica Mata-Ecuador Highlands; Brunella Esposito & Martina Gianelli-Campania, Italy; Anne Lynch-Sicily, Italy; Stefania Filip- South Eastern Romania; Meena Athwani- Catalonia & Ebro, Spain; Angela Sanchez Rodriguez- West Andalucia, Spain and Yuliia Laesser- Kharkov – Poltava, Ukraine.
The entire final day of the conference was dedicated to sharing marketing successes, with a wide variety of perspectives presented by franchisees, as well as marketing experts from the Helen Doron Head Office.
Nathalie Vaknin, Chief Marketing Officer commented, “Marketing Helen Doron Educational Group programmes is unlike anything else, as franchisees are not only marketing a unique learning experience and effective methodology but also values and skills for life. We are constantly creating new tools to augment and maintain our competitive advantage.”